The 3rd successful run completed by SBI Pinkathon

December 14, 2014,Mumbai. SBI Pinkathon, Empowering Indian Women, an initiative to promote health and fitness among women along with awareness about breast cancer
concluded another successful leg of their run in Mumbai at MMRDA Grounds, Bandra Kurla
complex on Sunday, December 14, 2014. 10,000 women across age groups and from different
segments of the society participated enthusiastically in the 3 km, 5 km & 10 km categories.
Flagging off the run was super-model, actor, fitness enthusiast, avid barefoot runner and
Pinkathon founder Milind Soman along with three prominent women personalities; SBI
Chairman, Arundhati Bhattacharya, Zahabiya Khorakiwala, MD, Wockhardt Hospitals and
Reema Sanghavi, Co-founder Pinkathon and Managing Director, Maximus MICE & Media
Solutions Pvt. Ltd. SBI is the title sponsor and Wockhardt Hospitals, the medical partner of
Mumbai Pinkathon. The run is being organized by Maximus MICE & Media Solutions Pvt. Ltd.
under the aegis of United Sisters Foundation.
The event running in its third leg in Mumbai saw eminent personalities present at the event to
support the cause. Some of the noteworthy participants in the run were a group of 3000 girls
from municipals schools across the city as well as group of 30 visually impaired and 10
underprivileged girls showcasing their support to the cause at a very young age. Additionally
the run witnessed a squad consisting of cancer survivors who participated enthusiastically. The
run had participant as old as 77 years. Winners of the timed run in the 21km, 10km & 5 km runs
along with Club Marathon, the winning team of the 12 hour and SPMC the 6 hour Treadathon
were felicitated at the ceremony held post the run.

Commenting on the success of the SBI Pinkathon Mumbai, Milind Soman, Founder Pinkathon said,   “SBI Pinkathon, Empowering Indian Women is more than a Marathon. It is the seed of
change. It is the beginning of a movement carried forward by a growing community of
empowered women across India, who share a belief that a healthy family, a healthy nation and
a healthy world begins with empowered women. The first step in empowerment is taking
control of your own health, respecting yourself and understanding and celebrating the value
you bring to your family and society. Empowerment is not a gift of society; it is a gift you give

Reema Sanghavi, Managing Director, Maximus MICE & Media Solutions Pvt. Ltd and Cofounder
Pinkathon said, “Pinkathon is close to my heart. I am passionate about this noble
cause of health & fitness for all women. Maximus is proud to organise SBI Pinkathon across
cities in India and touching so many lives. It is our leading Intellectual Property. Pinkathon will
be organized in 8 cities in India 2015 including Guwahati & Kashmir. I am simply overwhelmed
with tremendous response in Mumbai and this will certainly motivate us to do much more
going forward.”
Smt Arundhati Bhattacharya along with Smt Anshula Kant and Smt Varsha Paurandare, Deputy
Managing Directors, of SBI along with a team of approx. 3000 women from SBI Group.
Smt. Bhattacharya said “We have sponsored the Pinkathon in order to bring the issue of
women’s health and early detection of breast cancer to the center stage. In a household,
women’s health receives the least priority . We believe a healthy women can make a healthy
home and thereby a healthy nation. It is a noble cause and it was heartening to see so many
women come together to highlight an issue of national importance”.
“Running is an activity that not only promotes well-being but also raises immunity levels and
improves health, to help fight all kinds of diseases, including cancer. With over 10,000 women
running together for a cause is perhaps the best way to spread the message and create
awareness about any disease. SBI Pinkathon aims to make physical fitness a matter of routine
among women”, said Mr. B. Sriram, MD & GE, SBI.

Mr. Vinod Pande, GM Corporate Communication and Change, State Bank of India said, “We,
at State Bank of India, are proud to be a partner in this great initiative for women called the SBI
Pinkathon, that aims to spread awareness about breast cancer and promote women’s
wellbeing. It is a run for women, of women, by women. Running is an incredibly effective way
of making a healthier and smarter you. It helps you balance your weight, prevent disease,
enhance your mood and boost your confidence. SBI Pinkathon is one event which will help you
achieve all that.”
Pinkathon is an international all women’s run created with the specific purpose of getting more
women to adopt a fitter lifestyle for themselves and their families and to highlight the need for
increased awareness about breast cancer. In the last year Pinkathon was held across 4 cities
with over 12000 women participating (Mumbai, Chennai, Delhi, and Bangalore) and has
expanded to 6 cities in 2014 to include Ahmedabad & Pune. Each participant is given a card
which entitles her to a free Mamogram at one of the participating hospitals in the city.

The goal for SBI Pinkathon is to eventually become the biggest women’s 10k run in the world. More
than 40,000 women have already participated across India in 2014.
For further information:
Saksham Maheshwari / Swagata Gupta, Adfactors PR: 9930990927 / 9820088951