OnePlus has announced its roadmap for the sidelines of Mobile World Congress 2022. In an interaction, Pete Lau, founder of OnePlus and Chief Product Officer of Oppo; Chris Shu, vice president, head of product strategy and cooperation of OnePlus and Oppo; and Gary Chen head of OS Product; spoke about the company’s plans for the year. Pete termed 2021 as the most successful year in the OnePlus brand’s history. “A key turning point for the OnePlus brand last year was our integration with Oppo. OnePlus is now an independent sub-brand of Oppo, enjoying a symbiotic relationship where the two brands empower each other in different ways,” added Pete. Here’s all that the company says will be the key focus areas of 2022 and more.
OnePlus 10 Pro launch
OnePlus says that the company has been off to a strong start with the launch of the OnePlus 10 Pro in China. The phone is said to be OnePlus’ fastest-selling smartphone on several Chinese e-commerce platforms. OnePlus 10 Pro will launch in North America, India and Europe by the end of March 2022.
New retail model in India
OnePlus will debut a new retail model in India in 2022. The new retail model aims to increase the synergy between the company’s online and offline sales systems. “This new model will allow our customers in India to order a product online and immediately pick-up said product in a retail store and enjoy the service offered by our offline channels – such as having a OnePlus store member set up the product for you. This will not only allow customers in India to get OnePlus devices faster, but we are confident it will increase the satisfaction for OnePlus products across the board,” says the company.
Expand into new markets
OnePlus’ key markets are India, US, Europe and China. In 2022, OnePlus plans to explore new markets. The company will expand its product lineup in Mexico and Canada, launching products across a range of price points. OnePlus entered Mexico in 2020, this year it plans to enter South America. The company further added that it will continue to expand its presence in Asia, North Africa and the Middle East.
OnePlus’ successful partnership with legendary camera manufacturer Hasselblad
In 2021, OnePlus announced its partnership with camera manufacturer Hasselblad with OnePlus 9 series phones. The company says that the tie-up has paved the way for Oppo to elevate the strategic partnership and enhance the value of products from both brands. Similarly, OnePlus will get access to Oppo’s R&D resources and technologies that users will see in future OnePlus devices.
Focus to go beyond the camera, include improvements to charging and performance
The company said that in 2021, it focused on building a “truly premium camera experience”. This year, it is expanding that focus beyond the camera to also include improvements to charging and performance. “Performance and charging form two fundamental pillars of the OnePlus fast and smooth experience, both of which have consistently been a strength of the OnePlus products and you have consistently championed the importance of both,” says the company. OnePlus here plans to gain from its integration with Oppo. “Integration with Oppo has provided OnePlus with access to an array of innovative technologies for both performance and charging that will dramatically improve the functionality of future OnePlus devices,” adds the company.
OxygenOS and ColorOS will continue to be developed on the same codebase
As confirmed before, OxygenOS and ColorOS will remain independent brand properties. The company says that this course was taken in accordance with feedback from its community. However, OxygenOS and ColorOS will continue to be developed on the same codebase as that, as per the company, will allow for faster updates and better build quality.