congress: Congress to have social media in-charges even at booth level | India News – Rashtra News : Rashtra News
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NEW DELHI: Even as it struggles to tackle conventional challenges, Congress has set in motion a process to have social media in-charges right at the polling booth-level, in a strategy to deepen its communication and propaganda machine to the lowest rung of politics to counter BJP’s aggressive poll campaign. Congress has decided to have social media in-charges at three basic levels — district, assembly and polling booth.
The party will make appointments and complete the training for countrywide social media in-charges by June 30. The idea of having a man to monitor the Congress voice at these bottom rungs of political ladder across states stems from the realisation that the party is weak in influencing voters with instant communication and amplifying issues that can mould opinions.
A national or state-level communication directed from the top often gets diffused as it percolates down, with party strategists advocating that workers have to be deputed to amplify the party line or campaign material down at the polling booth-level.
Congress will also have WhatsApp groups at polling booth level country-wide, in which all the active members being enrolled during the ongoing membership drive will be members. Last year, Congress interviewed lakhs of social media volunteers who expressed interest to work for the party, as part of a strategy to spread its net.
Also, Congress will soon hold a training session for all its senior leaders and officebearers in states on social media and how to optimally use it. AICC has told the state units that they should instruct leaders on the same, said sources.
The party will make appointments and complete the training for countrywide social media in-charges by June 30. The idea of having a man to monitor the Congress voice at these bottom rungs of political ladder across states stems from the realisation that the party is weak in influencing voters with instant communication and amplifying issues that can mould opinions.
A national or state-level communication directed from the top often gets diffused as it percolates down, with party strategists advocating that workers have to be deputed to amplify the party line or campaign material down at the polling booth-level.
Congress will also have WhatsApp groups at polling booth level country-wide, in which all the active members being enrolled during the ongoing membership drive will be members. Last year, Congress interviewed lakhs of social media volunteers who expressed interest to work for the party, as part of a strategy to spread its net.
Also, Congress will soon hold a training session for all its senior leaders and officebearers in states on social media and how to optimally use it. AICC has told the state units that they should instruct leaders on the same, said sources.
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( News Source :Except for the headline, this story has not been edited by Rashtra News staff and is published from a timesofindia.indiatimes.com feed.)