Bengaluru: Lee Fixel’s Addition has led a $14 million funding round in professional services automation startup, SuperOps.ai, along with Tanglin Venture Partners.

Existing investors Matrix Partners and Elevation Capital participated in the fundraising, as did several angel investors. Fixel, one of the early backers of Flipkart, will now be taking on an advisory and board observer role in the company.

Launched in 2020 by the former Tiger Global executive, Addition has
previously invested in news information platform Inshorts and
recently put in $125 million in IPO-bound logistics firm Delhivery. According to media reports, Addition is in talks to raise its third major fund, after raising two mega funds worth over $1.2 billion each.

Founded by former Freshworks executive and Zarget cofounder Arvind Parthiban and Jayakumar Karumbasalam, SuperOps.ai is a professional service automation and remote monitoring and management platform that provide helpdesk, monitoring, IT documentation and project management solutions on a single unified interface. The platform leverages artificial intelligence to help teams prioritise tickets raised and manage workflows.

According to the company, it will utilise the funds from the current fundraise to invest in go-to market teams, take its current offerings to new customers, as well as to grow its presence in new geographies.

Superops.ai, which claims to have close to 36 paying customers, is launching its product suite that was in beta over the last six months.

“We will continue our focus on mid-market customers with technical team sizes of up to 10 technicians. Since we are an integrated solution, it is easy for us to launch new products on the platform and will have close to 6-7 different products for the same clients over the coming months,” said Parthiban in an interaction with ET. The company aims to achieve $1 million revenue by the end of 2022 and $18 million in the next three years, he said.

According to SuperOps.ai, the managed service provider platforms today face multiple challenges with increasing complexity in the tech demands of clients, and find it difficult to manage multiple tools and platforms. This leads to a broken experience for clients. SuperOps solves that by being a unified platform.

With a key focus on the US and India, the company is looking to launch in six international markets by December this year. It is targeting English-speaking geographies including the United Kingdom, the Netherlands and Canada for expansion. By 2023, the startup will also look to amplify its presence in Mexico and South America.

“We’re excited to support SuperOps.ai as they bring about a much-needed change in the MSP space, a field that has not yet benefited from the pace of technological innovation seen across most other industries,” Addition’s Fixel said in a statement. SuperOps.ai’s vision of bringing AI and automation to MSPs is being driven by an impressive and solutions-focused team, and we look forward to partnering with them as they lead the digital transformation of the MSP market

SuperOps.ai had in May last year raised $3 million in a seed funding round led by Elevation Capital and Matrix Partners India.

“Arvind and Jayakumar are experts on the MSP market and over the last few months, the SuperOps.ai team has built a category redefining product with exciting customer feedback,” said Tarun Davda, managing director at Matrix India. “We’re delighted to be doubling down on our investment in SuperOps.ai as they transform how MSPs operate and welcome Addition and Tanglin to the partnership.”

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