Bisleri International Pvt. Ltd., India’s leading mineral water company, has strengthened its sustainability strategy by launching ‘Bisleri Greener Promise’. The sustainability philosophy focuses on creating a greener future by reinforcing and implementing programs in recycling, water conservation and sustainability.
Bisleri Greener Promise 2025 Goals
Under the aegis of this philosophy, Bisleri International has become one of the first consumer goods companies to be plastic-neutral and water positive. It further emphasizes its promise to the sustainable development of the country by announcing bold initiatives under plastic recycling and water conservation.
The company has outlined its vision to connect with 20 major cities to collect and recycle 12,500 tonnes of plastic by 2025 through its Bottles for Change initiative. Additionally, it has also announced restoration or building of 350 dams in Maharashtra and Gujarat to provide water security and enhance crop production. Under the initiative, Project Nayi Umeed, more than 35,000 million liters of water will be harvested, and it will help irrigate more than 23,000 acres of land. The company aims to reduce its carbon footprint by 10% and lower the use of virgin plastic by over 7%.
Furthermore, Bisleri International released its sustainability report defining its progress in environment, social, and governance (ESG) practices. The report has been developed by TERI School of Advanced Studies. It highlights Bisleri International’s efforts in building a circular economy, utilizing resources efficiently, reducing GHG emissions, replenishing water, and recollecting packaging material.
Speaking about the organization’s commitment towards sustainability and Bisleri Greener Promise, Angelo George, CEO, Bisleri International Pvt. Ltd., said, “At Bisleri International, we develop solutions that fuel business growth and, at the same time, address environmental challenges. We are in constant pursuit of creating a positive impact, and continue to integrate our business strategy with sustainability goals. Thus, ensuring that we operate purposefully and responsibly. Innovations in packaging will continue to be our focus for the next three years and we aim to be ready for the guidelines on reuse targets stipulated by the Government.”
As part of its commitment to protect the environment and mitigate the effects of irresponsible disposal of used plastic, Bisleri International’s Bottle For Change initiative works towards bringing behavioural change and raising awareness about the importance of post-consumer plastic. Through the programme, Bisleri International has brought a behavioural change amongst 600,000 citizens by organizing sensitization workshops and collection drives. These workshops and drives were conducted at over 3500 housing societies, 680 educational institutions, 790 corporates, and 600 hotels & restaurants across seven cities. The efforts have resulted in collecting and recycling over 4000MT of used plastic.
For Project Nayi Umeed, Bisleri International focuses on building or restoring Check Dams, rainwater harvesting and empowering communities. It provides access to clean water, sanitation, and hygiene, benefiting farmers and their families. Through the programme, it has built or restored over 200 Check Dams in Gujarat and Maharashtra. These Check Dams have helped harvest approximately 22Bn litres of water, covering more than 124 villages and benefiting almost 40,000 family members of farmers. Over 13,000 acres of land have been irrigated through the project, turning barren lands into fertile farms. Also, for every litre of water drawn, eight litres of water is replenished from the ground.
“We at TERI School of Advanced Studies believe that resource efficiency and waste management are the keys to smart, sustainable and inclusive development. We work together internally and externally to maximize shared knowledge and impact. Bisleri International Private Limited has been practicing triple bottom line as an approach. We are happy to partner with them to develop their first Sustainability report. Hope this aligns all their stakeholders to their work towards sustainable development.” said Dr. Shruti Sharma, Assistant Professor, TERI, SAS.
The initiatives and priorities cited in the report are aligned with United Nations Sustainable Development Goals. Further, Bisleri International aims to set ambitious sustainability goals based on innovative business models. These goals will strengthen Bisleri International’s efforts to tackle climate change, ensure safe and healthy water for all, build behavioural changes and create an effective circular economy for post-use packaging.
Access the company’s full sustainability report here: www.bisleri.com/greener-promise/sustainability-report-2021-22.pdf
About Bisleri International Pvt. Ltd.
With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. Being the makers of the country’s largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.
Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and neighbouring countries. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri Mineral Water or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Limonata and Spyci. These Bisleri products are also available on the e-commerce platform – Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.
The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability.
For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.